OUR TEAM

In 1991 Dave Co-Founded and was Co-Artistic Director of One Dream Theatre,
a great little 99 seat Off-Off-Broadway house in Tribeca, NY. After hosting, producing & designing hundreds of shows, and working with incredibly talented artists, performers, artists, and designers many of whom have gone onto great success, the real estate market made non-profit theatre in Tribeca, non-possible.
During those years, in a small room backstage, Dave founded One Dream Sound. One Dream Productions, has gone on to design and supply services & equipment to well over 100,000 events & performances. We were averaging over 800 individual shows (3,000+ performances) every year when COVID hit!
We had the gear and the talent, and in less than 60 days we were doing virtual events as SDN Broadcast, innovating our way into being one of the most flexible and comprehensive digital live event platforms in the country.

Alex is an NJ Native who joined the team in February of 2022. Alex has always had a passion for technology meeting creativity and is thrilled to be part of the team at SDN. Alex got his Bachelor of Fine Arts at Rochester Institute of Technology's School of Film & Animation with a focus in Cinematography, and has been working in entertainment for the past decade from producing and directing commercials and short films to executing hundreds of live events including concerts, corporate events, and installations. Alex has a passion for customer service and it's always his goal to bring the client's imagination to life.

Originally from Brooklyn, NY, Rick started his live audio fascination back in 1984 as part of his Jr. HS Production crew. After completing a Recording Arts program at the Center for the Media Arts in NYC 1992, Rick started his professional career at a rehearsal, backline/ audio rental house. For the next couple of decades he would hone his skills in audio, backline and live productions at a couple of NYC area rental companies which eventually landed him at One Dream Sound in 2010. At One Dream, not only did he increase his audio knowledge, but was also brought into the world of industrial, theatrical, lighting, and video productions. Today, as part of the SDN crew, he is expanding his knowledge into full broadcast productions as well. Rick owns his own AV Company specializing in audio/visual installations for Houses of worship, as well as being a member of the ACT IASTE.

Joey is a Colorado native who moved to New York City to pursue a career in the entertainment industry. Joey is a swiss army knife on site when it comes to A/V, and their skills include audio, video, and lighting. Joey is our resident lighting expert and is our go-to for lighting concerts, panels, parties and more.

Katie Ferdinand first came to the One Dream team as a theater director at One Dream Theater. In 1996, she began working for One Dream Sound eventually becoming a partner. She is also a founding partner and CFO of SDN Broadcast. Katie has a BFA in Theater from the University of Oklahoma. Prior to her career at One Dream, she was co-artistic director of The Barrow Group Annex working on Stage, Film and Television as an actress, writer and director in NYC. The work she is most proud of is raising her 3 children, Carson, Tyler and Harper.

New York native, Michael joined the SDN team in 2022. At fifteen, he began working as the sound designer for local theatre companies/schools, elected crew representative, and later nominated for the Technical Merit Metro Award. Later attending SUNY Plattsburgh, he double majored TV/Video and Audio/Radio Production with a Digital Media Management minor and was elected VP of the IFC. Through the programs he managed/directed his own shows on PSTV and WARP Radio. While attending, he launched Phantom Power Productions; a media/content production company. After graduating, he worked as a video technician/stagehand for a live events company, eventually making his way to SDN. Experience ranges from live event production, pre and post production, sports broadcasting, live-to-tape shows, and commercial production. Passionate and ambitious, he is excited for the future.

Maxwell was born and raised in Los Angeles, California making his way to New Jersey in the midst of the COVID-19 pandemic to support his partner in grad school. Studying Multimedia and Television Production at California State University, Northridge, he knew he wanted to be in video production ever since high school. While unemployed due to the pandemic, he loved going out and playing disc golf and on August of 2021, that's where worlds collided and he fatefully met the owner of SDN Broadcast, Dave Ferdinand, and the rest is history.

Brandon is a video engineer who studied at Seton Hall University and joined the SDN team during the pandemic as a production assist. As a production assistant, Brandon helped execute virtual productions for top-tier clients and ensuring crew needs were met and keeping the control room in order. Brandon has honed his video skills in the meantime and is now an accomplished playback operator, camera operator, and helpful video assist.

Born and raised in NYC with a passion for Film, Television and Theater production. Michael came to entertainment later in life after a sucessful career in IT consulting. Starting with spending 6 years as Technical Director for a NYC based Equity theater company, then on tour with a popular musical. He moved into live events production, focused on Video and Audio for another half dozen years. With the combination of being an entertainment technician, having IT skills and a passion for television production he was able to design and implement several remote control rooms at SDN. His first language is Sarcasm and enjoys anything with buttons, knobs and lights on it.

Ronnie has 30 + years experience in trucking as a driver, loading trucks, foreman, manager. Ronnie has over 40 years experience in all aspects of the music business, live performance, recording, production, and promotion. Ronnie is an international musician and a member of the German rock group Bonfire. Bonfire has a gold record in Germany and Ronnie has performed in over 20 countries.

Lorenzo Novello is an NJ native who began his career in the studio, producing and mixing. He has released several projects from his home recording studio that he started working out of in 2017. Lorenzo joined the team at SDN in June 2021 as a shop technician. Working his way up, Lorenzo became the company’s main RF technician also specializing in comm. He is passionate about everything music and sound, any project he is assigned will have his full effort and attention.

Coming from a decade at Guitar Center he brings his experience with customer service, specialized ordering processes and inventory management.

Geek at heart like many at the SDN team. He enjoys building models, painting, digital photography. See some of his work on Mecha Frames (@mechaframes) | Instagram

On board as Sales Operations Coordinator, he will be working closely with our shop and the sales team to provide structure to our workflows. With a new outreach program for local New Jersey businesses and their AV needs.